No more Scooby-Doo vitamins -- grown-ups now have Biggest Loser vitamins. Hollywood's newest weight-loss trick comes from Biggest Loser trainer Jillian Michaels, who launched a vitamin line in October with Massachusetts-based medical company Bioceutica. Michaels' line customizes vitamins around a person's "biochemistry," she says. "It’s based on nutrition-nomics, which is how nutrition communicates with your individual genetics."
The catch? It analyzes saliva and urine. And you need to send them through the mail.
"Through the saliva and urine, they can tell exactly what your body is deficient in," Michaels says. "It’s designed to get through your stomach acids and into your cells. It’s incredible science."
An initial $99.95 fee includes "lab analysis," the Bioceutica Website says. The vitamins are available on Michaels' Website, jillianmichaels.com.
